E-assistants are changing the course of Search Engine Optimization. Find out how!
Apple’s Siri is a fabulous example of an E-Assistant. Well, what does she do? She can be your friend. Talk to her and she will get things done for you. Booking tickets, making table reservations, fetching information and literally anything on the planet. Do you know where Aquarius is? Ask Siri and she will point it out to you. E assistants are virtual assistants who take your voice as inputs in order to perform the requested task. If you are an Android users just say Ok Google and Google Now will be up and ready to help you. Meanwhile, if you are a Microsoft device user, you will be already in love with your E-Assistant – Cortana.
How are they even related to SEO? These Digital assistants contribute to a considerable share of search queries. Besides, the search queries coming from e-assistants are on a constant hike and is expected to double in the next two years. They have already begun to take control over the Search Engine Optimization. Below are some tips to achieve e-assistant friendly search engine optimization.
1. Long Tail Keywords
Long tail keywords are often put aside when it comes to optimizing content for SEO. E-assistants take in long tail keywords (voice inputs) from the user. So, make sure to make them a part of your keyword research.
2. Be listed in the directories
Especially, if you want a local business to be found by Siri, you need to be listed in Yelp. As Siri looks up to Yelp, to assist you with your local places queries. If you say Siri find me a dentist in Dubai, she’s going to seek help from Yelp!
3. Have a natural and vocal command
When it comes to fetching information, the e-assistants are more attracted to write-ups containing a vocal tone. You see! Being too formal doesn’t help these days.
To conclude e-assistants are changing the course of local SEO/ Search Engine Optimization Dubai. So, find the local directories you have to be listed in, research your long tail keywords, make your articles look appealing to the e-assistants.
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