Twitter has a very ambitious expansion plan and is planning to open a new office over the next few months in Dubai, UAE
This will be the first office in the MENA region in an effort to improve its global offline presence. The office, which will focus on serving local users, partner audiences and advertisers target users.
In the the fourth quarter the Company has opened up the 13 new sales markets with the aim of increasing profitability by strengthening its global presence, resulting in a current sales presence in 73 countries worldwide.
MENA is recognized as one of the fastest growing markets for Twitter worldwide and is a key strategic market for company’s investment.
New Dubai office will serve as the focal point that it is convenient for Company development.
Dubai’s position as a regional commercial hub for many brands and the world’s best services among marketing and advertising agencies became the most desirable location to investment.
It is clear that many factors could have contributed to Twitter’s growth in the Middle East, the most significant of them a young population structure. The youth represented more than 30% of the MENA population. Stated another way, over 100 million kids to grow up with the Internet. and social media.
The fact that companies have realised the potential of social media to amplify their messages and understand their customers. As a result, Twitter is becoming increasingly necessary for social culture in the Middle East.
