Apple is a great example for Dubai software companies. Recently this IT giant has started developing a new payment system to install on iPhones and iPad and offer its users ability to purchase goods online having an iTunes account. Today million people use iTunes – 575 million credit cards are registered there. However, users may only buy music/audio files, games, magazines, electronic books and applications. The credit card is required to purchase such products as clothes, electronics, home furniture or food. Moreover, every time you want to make a purchase you have to enter credit card data manually.
A distinctive feature of the new payment system is that users of Apple products can make a payment directly through the mobile device and account in the iTunes, despite the type of a product or service. User does not have to entry card details every time he shops online. This will significantly simplify the process of online purchase.
Senior vice-president of Apple Eddy held several meetings with representatives of companies developing payment systems. However, no comment was made by Apple officials.
Analyst of independent technology and market research company “Forrester Research” Danny Carrington believes, that Steve Job’s founded corporation has a great potential to develop the system of electronic payments, which sooner or later the company will successfully launch.
Apple developers have been looking for a new approach to electronic payments by incorporating the fingerprint sensor technology in the latest model of iPhone 5s and iBeacon released in 2013. Nonetheless Apple still has to work hard until Apple developers come out with something as effective as popular payment system PayPal.
Date of modified 2015-03-01
